Archive for the ‘AMA Symposium for Higher Ed’ Category

Higher ed 2009 events and conferences for web and marketing teams

February 27th, 2009 Karine Joly No Comments

As you probably know if you’ve been reading this blog for a bit, I maintain a Google calendar of higher ed events and conferences where I keep track of anything interesting for web and marketing teams. It’s a useful tool, but sometimes a good old post does the trick as well – especially when it […]

AMA Symposium: Good news and bad news for higher ed web marketing to wrap up the conference

November 19th, 2008 Karine Joly 3 Comments

I had some time at the Chicago O’Hare airport before my flight and was lucky enough to find a power outlet and a $7 wifi connection. So, I took the time to write a couple of my thoughts – fresh from the over – after attending the AMA Symposium this week. Social media and applications […]

AMA Symposium: Couldn’t make it to the conference? Read all the blog posts!

November 19th, 2008 Karine Joly 2 Comments

Since it’s been a challenge to get the list of all the AMA Symposium blog posts on what I thought could become the higher ed conference content aggregator, here it is for your convenience (if you were at the conference, blogged about it and your posts are not listed, just email karine@collegewebeditor.com). This is probably […]

AMA Symposium: Get the stats on the role of social media in college choice

November 18th, 2008 Karine Joly 4 Comments

This session is presented by Richard Hesel from the Art & Science Group. Why this research? studentPOLL is quarterly survey done since 1994 about different issues with a national sample. Now, sample is done through The College Board and their SAT takers database. 90% of every college-bound students visits social networking websites (97% of African […]

AMA Symposium: The DePaul Quad, a Social Networking Website for Parents

November 18th, 2008 Karine Joly 3 Comments

This session is presented by Deborah Maue, Assistant VP for Marketing Strategy at DePaul University. DePaul hired a Word of Mouth Marketing Agency to try to tell the story more effectively, using its internal audience more effectively as ambassadors. The WOMM plan was built on DePaul’s core values. They decided to build a social community […]

AMA Symposium: How undergraduate and graduate prospective students use the Web in their school search

November 18th, 2008 Karine Joly 4 Comments

This session is presented by Young Shin, President of Princeton Review Marketing Services. 3rd annual national survey of webite use in undergraduate and graduate school search. Survey made during the active search (3hr/week) phase 20,000 students over past 3 years during winter. When did you start your search? Before 28% in junior year of HS […]

AMA Symposium: Missed one of the sessions with the highest attendance and about email marketing? Register for the webinar!

November 18th, 2008 Karine Joly 1 Comment

As the AMA conference chair, Elizabeth Scarborough explained in her blog post yesterday, Karlyn Morissette’s session attracted a full packed room yesterday at the conference for her session about email marketing: Karlyn Morissette, Web Producer at Dartmouth, had a packed house for her session on taking email to the next level. She framed her presentation […]

AMA Symposium: How to communicate effectively and efficiently to your internal audience

November 17th, 2008 Karine Joly 2 Comments

This session is presented by John Roberts, director of Internal Electronic Communications at Furman University. Internal audiences (faculty, staff, etc.) helps institutions define their brand outside of campus, especially with the recent paradigm shift in communication. According to the Families and Work Institute, the main factor in employee satisfaction is “providing and understanding and supportive […]

AMA Symposium: Carnegie Mellon University 2.0 with a web redesign, viral videos, blogs, facebook application and the Pausch Effect

November 17th, 2008 Karine Joly 2 Comments

This session is presented by Marilyn Kail, AVP of Marketing and Communications and Jay Brown, Director of Marketing for Web Communications. First, CMU started with web 1.0 by doing a homepage redesign with a content management implementation. The old design was done in the mid-90’s and… it showed. The new design breaks with the traditional […]

AMA Symposium: Why higher ed marketing teams need to start focusing on web analytics and measurement

November 17th, 2008 Karine Joly 1 Comment

The opening keynote was presented by Karen Breen Vogel from Clear Gauge. She explained to the conference audience why it’s important to set up and use a good measurement system on the Web. Financial people don’t care about your marketing tactics, activities or campaigns. They want measurable results. It’s all about ROI. The traditional marketing […]

AMA Symposium: Blogging Boot Camp Workshop Slides and Links

November 16th, 2008 Karine Joly 2 Comments

Here are the slides and links for this workshop I gave on November 16, 2008 at the AMA Symposium for the Marketing of Higher Education Workshop Slides Blogging Boot Camp Workshop View SlideShare presentation or Upload your own. (tags: higher ed) Workshop Links All the links Blogs examples Interesting articles UPDATE: after my workshop, I […]

AMA Symposium: Twittering, Live Blogging and Interviewing

November 15th, 2008 Karine Joly 1 Comment

Just a quick post as I’m packing this morning for the AMA Symposium for Higher Education. Karlyn Morissette and I will be live blogging/twittering as much as we can from the conference. We haven’t agreed on a hastag for Twitter yet, so feel free to follow me and I’ll make sure I let you know […]

Blogs aren’t dead… even in this Twitter age

November 11th, 2008 Karine Joly 14 Comments

For the past few days I’ve been busy wrapping up my presentation for the marathon 4-hour workshop I’ll give this Sunday at the AMA Symposium for Higher Education. And, I can report that blogs aren’t dead or “so 2004” as Paul Boutin would love his readers to believe after scanning his Wired article published on […]

Anything you always wanted to know about blogging but were afraid to ask?

October 27th, 2008 Karine Joly 14 Comments

I’m currently wrapping up putting together my slides and handouts for the following 4-hour workshop I’ll give at the AMA Symposium for Higher Education on November 16, 2008: Blogging Boot Camp: How to Start and Develop a Successful Blog Since I would have never been asked to present this workshop without this blog, I thought […]