Want to get your #highered team fired up about content? Register for the #HEC15 conference (April 15)

Are you in Content Strategy Hell?

If you are, you’re in good company with almost everybody else working on digital content in higher education.

Think about it.

With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-)

That’s why presentations on content and entire conferences on content strategy have been so popular in our industry for the past few years.

You’re on board with content strategy, but what about the rest of your campus?

If you have already attended a conference on content strategy (and seen the light) or even managed to get your boss or a couple of colleagues to come with you, I’m pretty sure you wish you could bring ALL your content contributors and decisions makers to these events.

This would be the perfect way to have everybody finally on the same (right) page when it comes to the role of content strategy for your institution, right?

Yet, you and I know this is just NOT possible — as no resulting content strategy could justify the thousands of dollars it would cost to fly everybody to these events.

Can’t bring all your content contributors to the conference? Bring the conference to your campus!

The 2nd edition of the Higher Ed Content Conference, a 3.5-hour online event featuring 12 of your higher ed colleagues (from the US, the UK and Australia), can help you get everybody on campus fired up about content before the summer – and big projects usually scheduled at that time of the year.

Entirely focused on content strategy and digital content processes in higher ed, the goal of the 2015 Higher Ed Content Online Conference is to feature content solutions to real higher ed problems including:

• How to collect and use data on your audience and its interest to create content that works better
• How to rely on neuromarketing techniques to get your audience to respond to your calls to action
• How to influence and train faculty members to create the content your audience will love
• How to manage writers across your school
• How to start a video program
• And, even how to use SnapChat to get your content legs on campus.

Don’t trust my word, see what happened at last year’s conference

Here’s the Storify (with lots of photos!) of the 2014 edition, so you can see how fun it was for the presenters and the attendees.

Sounds good. But, what’s the catch?

While you can have your entire campus content community attend this event with a single $400-registration (as long as you hook the connected computer to a screen in a big enough room), there is indeed a catch:
available virtual seats are very limited and will be allocated on a first come, first serve basis.

As usual the recordings of the 12 sessions will be accessible to registered institutions for 12 months, so you can also organize a series of lunch & learn sessions in the future with your content community.

Several schools have already done it: they schedule a 1-hour meeting where their group watch one of the 10-minute sessions and follow it by a discussion or a brainstorming session. With 12 sessions featured in the program at the 2015 Higher Ed Content Conference, it’s possible to schedule a year of these lunch & learn sessions on your campus at no extra cost.

Interested? Check out the program of the 2015 Higher Ed Content Conference, so you can register your team as soon as possible to secure your seat if you like what you see :-)