Missed the #eduwebconf13 conference? Check out the slides, photos & take-aways

August 7th, 2013 Karine Joly 3 Comments

I attended the eduWeb Conference last week in Boston, MA — and I got to say I really had a blast: 2 great keynotes, too many really good sessions, fantastic conversations, amazing social events and really lively backchannel on Twitter.

Conferences are always a great opportunity to see old friends and meet new ones – and this one didn’t disappoint.

Now, if you didn’t attend (or didn’t attend everything), this post is your chance to catch up with some of the great sessions and interesting resources shared last week in Boston.

Opening keynote: Santa Ono, the tweeting president from the University of Cincinnati

President Ono (@prezono) is an amazing, engaging and fantastic speaker. He also is a very skilled twitter user celebrity with more than 19K followers at the time of this writing.

What’s the big secret to President Ono’s Twitter success?

He and his team are always listening to/engaging with followers (students, alums, etc.).

Yep, really caring and interacting with your target audience is the secret formula :-) Simple, but often forgotten.

Success on Twitter is all about the people — but can be amplified further with a dash of science. That’s the reason why the president’s team keeps a close eye on analytics data.

 

President Ono explained at the end of this keynote that the University of Cincinnati was about to start to work on a data project to tap further into the great community that gathered around his account.

Tuesday Keynote: Jeffrey Selingo on the College of the Future

As I mentioned in a my review of his book, College Unbound, Jeff Selingo had an important message to share at eduWeb about the future of our industry.

Jeff Selingo at eduWeb 13

I’ve looked online for Selingo’s slides, but haven’t found them yet.

Fortunately, I managed to snap 3 great shots during the presentation as I was sitting at one of the 2 reserved tables for Higher Ed Experts alums (a perk from sponsoring the lunch keynote ;-)

 

 

At the end of his talk, Selingo gave a very useful and practical piece of advice.

Track as much as possible what your alums are doing and share this with your prospective students as this is going to become more and more critical in the college decision process.

A short selection of other #eduwebconf13 presentations

I gave my presentation on the terms of service and other policies from the top social media platforms for the second time at eduWeb. Some of the guidelines had changed since the first time I gave it in late June (things are moving so quickly). I’m scheduled to give this presentation (well, an updated version as I’m pretty sure the social media platforms will come up with new things by then) again at High Ed Web in Buffalo in October. I’m still working on a comprehensive online resource about these guidelines as I can’t share my slides that include some examples of institutions breaking the TOS.

Anyway, some eduWeb presenters have already made available their slides, so here is what I was able to collect through a quick search (feel free to add a link to your preso in the comments as I’ll be happy to update this post)

From “mobile last” to “mobile first” — a Pragmatic Approach to Responsive Design by Tatjana Salcedo & Megan Hack

Using Instagram to Encourage, Capture and Increase Social Conversation by Gretchen Edwards

How to Measure Everything: Analytics for Content Creators by Mike Powers

The Scroll: Hamilton’s Social Media Strategy by Jess Krywosa

Out of mind, out of site: Engaging with your Alumni online by Penny Richards Fowler

Driving Enrollment Results with User-Centered Design at Bentley University by Valerie Fox

Designing & Developing an Agile Web Eco-System by David Stevens

The Art of Going Mobile by Laura Caruso

By The Numbers: Using Analytics to Support Web Design Choices by Nick Valentino

Advertising Online: Strategy & Tactics for Enrollment Success by Bob Johnson

Improving the Top Five High Value Pages of Your Website by Jeff Johnson

Hot Or Not? Social Media Trends in Higher Education by Angela Yang

Keep Printing: The Importance of Printed Materials In Recruitment by Aundra Wessert

Re-thinking College Admissions by Embracing Social Business

Data-driven Design for Higher Education to Increase Applicant Engagement and Conversions by Sean Rusinko

Social Media 101 by Kayla Patterson

Other posts and resources about the eduWeb 13 conference

3 Responses

  1. Eric Olsen says:
    8/9/2013 at 12:11 pm

    Karine, this is a wonderful resource, specifically for those of us unable to attend EduWeb this year. Thank you so much!

  2. Liz MacDonald says:
    8/13/2013 at 4:34 pm

    Thanks so much for compiling this. I just spent the morning reviewing many of the slides and other posts and am feeling very energized and inspired. Wish I could have been there in person, but this was an excellent boost without having to get on a plane!

  3. James Mellor says:
    8/19/2013 at 11:19 am

    Thanks for the really useful round-up!

    Cheers!

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