Calling all higher ed web analytics friends to the rescue
- Do you log in your Google Analytics account more than once in a blue moon?
- Do you have a few GA goals set up in the said account?
- Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or “event tracking”?
Well, thanks for stopping by my higher ed web analytics friend!
After spending the past 3 years blogging, surveying, writing, benchmarking, presenting and helping educate the higher ed community on the beauty of web analytics, I’ve finally decided to organize the 1st online conference on higher ed web analytics:
Higher Ed Analytics 2013 (HEA13 for short and… twitter) to be held on February 6, 2013.
Want to help advance the web analytics practice in higher education?
Make sure you share your web analytics expertise and experience in 2013 by submitting a presentation proposal for the Higher Ed Analytics 2013 conference.
I’m looking for proposals going beyond the same old same analytics presentations at higher ed conferences.
I hope we can put together a good mix of short (10- or 20-minute) sessions that would ideally cover some (or all) of these important topics:
- Institutional or departmental measurement strategy
- Google Analytics roll out
- Making the case for a web analytics full-timer
- Analytics on 2 hours a week
- Analytics for web content
- Analytics for web redesign
- Social media analytics
- Case studies on analytics-driven decisions
- Google Analytics advanced how-tos
- Best practices in segmentation
- Event tracking implementation plan
- Tracking conversion success stories
- Reports or dashboard homemade recipes
Why an ONLINE conference?
Even though I would love to believe that Web Analytics has gone mainstream in higher education, we are not there yet.
With an online event, travel isn’t an issue and more people can participate!
Ready to fill out the Higher Ed Analytics 2013 conference call for proposals?
Make sure you submit your proposal ASAP as I will start to review them as soon as they come in.
If you submit early, it gives me a chance to ask any question I might have… and as a result it gives you a better chance to be selected :-) And, it really pays to present as all presenters will get one free online pass worth $400 to attend the conference with their team.
Not ready to present, but want to attend the conference?
We will have a limited number of seats as the online room is capped at 100 seats.
You can sign up to receive conference notifications if you don’t want to miss anything.
Got questions?
I love questions! Just post your question(s) below or you can also email karine@higheredexperts.com
Has anyone kept stats on whether Parent pages are used? When I visited the website of a school my daughter may be attending I dithered on what to click until I saw the parents’ area and it offered the wide geographic map I really wanted. (Montana is a big state.) We are wondering if it’s worthwhile to add in Parents, and one person’s experience (mine) only provides an anecdotal sample. Anyone research this area yet?
Thanks!