My latest University Business column is now available in the November/December issue as well as online: “Getting your email in their inboxes: Using email service providers for improved deliverability of messages to external audiences”
In this column, I try to explain why it is important to work with a professional email service provider if you use email to communicate with external audiences. I also provides a few of the tips I collected in the interviews I did while doing my research for this article.
Several ESP used by higher ed instituitons are also listed in this column for easy reference.
