My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution”
In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog.
Among other things I share a few examples of how some institutions used insights provided by Web Analytics to improve their websites or their online videos.
If you’re trying to convince your boss or your team that using Web Analytics should be at the top of your priority list (and you are probably since 76% of the 399 higher ed folks who filled out my survey said they spend less than 2 hours per week on Analytics), this University Business column should help.
If you’re going to the EduComm conference in Las Vegas next week, feel free to stop by my presentation on Tuesday morning. I’m scheduled to present on the topic – not about hardcore analytics – but about the strategy to get this Online Analytics Revolution started at your institution as well as in higher ed.
Co-conspirators or passionate revolutionaries are welcome to join online (just watch for my upcoming call) or in Las Vegas!
