If you read this blog, there is no doubt you know how important online videos have become in the higher ed marketing and communication mix.
With YouTube, iTunes and others, your target audiences have come to expect to be able to watch news and interesting things happening at your institution.
Anybody can now upload a video to YouTube (even from a mobile phone) or Facebook, but what does it take to create better and more viral videos? Moreover, as most universities and colleges (especially public ones) need to make sure their web content complies with the American Disability Act (ADA), what is involved in creating ADA-compliant online videos?
Those are very timely questions that the 3 higher ed experts scheduled to present at Online Videos 360 3-webinar series on September 15, 16 & 17, 2009 will address in their respective session.
As usual, I’ve scoured the higher ed community to find speakers who don’t talk the talk but have walked the walk, and I’m glad that one of the biggest names in higher ed web accessibility, Glenda Sims, from the University of Texas at Austin has accepted my invitation to present.
As a result, expect the limited seats to fill up quickly and if you’re interested register for this 3-webinar series as soon as possible at www.higheredexperts.com/onlinevideos360. Registration will close on August 26 or as soon as the available seats are gone.
“Online Videos 360” is a 3-webinar series intended to teach you how to improve your web videos to help you reach more viewers by making sure these videos are accessible to people with disabilities (and that – as a result – your institution comply with the law) but also by adopting an approach designed to increase their chances to go viral.
Better Online Videos 101: How to shoot, edit and host effective web videos
September 15, 2009 – 1PM-2PM ET (rain date: September 22nd, 2009)
Mike Richwalsky, Assistant Director of Public Affairs at Allegheny College, will put you on the fast track to produce and publish on the Web better videos by presenting best practices, resources and tips. He will share his 10-steps plan to help you create videos that get watched… on a budget.
ADA-Compliant Web Videos 101: How to produce and publish online videos accessible to people with disabilities
September 16, 2009, 1PM-2PM ET (Rain date: September 23, 2009)
Glenda Sims, Senior Systems Analyst at University of Texas at Austin and Co-Manager Web Standards Project will give you a crash course on the American Disability Act as well as the famous section 508 and will explain how they pertain to online videos. She will also share best practices, resources and tips to help you produce and publish online videos that will reach your target audiences without excluding anyone and thus risking a law suit for non-compliance.
September 17, 2009, 1PM-2PM ET (Rain date: September 24, 2009)
Going Viral With Your Video: How to produce and promote a YouTube hit
Elizabeth Giorgi, Web Communications Manager for the University of Minnesota News Service, will uncover the secret behind “The Science of Watchmen,†a 6-minute science video that scored more than 1.5 million views on YouTube between February and April 2009. She will also share best practices, tips and resources to help you engineer your next YouTube success.
