My fourth UB column for 2009 is now available in the June issue as well as online: “2010: Print to Web Odyssey? A five-step plan for assessing and negotiating the transition from print to web publications”
BTW, If you want to learn from editors who went digital or totally paperless with their magazine or newsletter, you should definitely attend “Stop the Presses,” a 3-webinar series about the topic scheduled on July 7, 8 and 9. Places are limited, so make sure you don’t wait too much before registering at www.higheredexperts.com/stopthepresses
Here are the 5 steps described in the article:
- DON’T PANIC: Get the facts straight about existing publications.
- DO YOUR HOMEWORK: Ask readers and target audiences about their preferences.
- LEARN MORE: Determine possible cost-saving options for mission-critical print publications.
- EXPLORE: Figure out different electronic options for other print publications.
- MAKE A DECISION: Share it with stakeholders, target audiences, and readers.
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