More with Less: 7 ways to survive the budget crunch in higher education

January 28th, 2009 Karine Joly No Comments

My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch”

Here are the 7 ways/tips in a condensed form:

  1. Look more closely at your print publication budget
  2. Embrace (free) social media to reach your target audiences
  3. Try new performance-based advertising channels
  4. Fine-tune email marketing initiatives to supercharge their ROI
  5. Say “good bye” to new web servers and “hello” to on-demand cloud computing
  6. Don’t discard the DIY approach
  7. Watch out for team morale by focusing on budget-friendly professional development alternatives including next week’s 2-webinar series “Saving Big” for which you can still register until this Friday
http://universitybusiness.com/

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