If you’ve read my last UB column — “It’s the Community, Stupid!” — you know my take on how to develop thriving online communities and how important it is to empower what I called “super users,” your most engaged community members.
Here’s a real-life example of what this type of members can do for your brand.
Nick DeNardis, Assistant Director of Web Communications at Wayne University, has been a dedicated member of eduStyle, the higher ed web gallery managed by Stewart Foss, where he rated a lot of websites.
A couple of weeks ago, Nick decided to share his passion for eduStyle and the whole rating experience on camera by reviewing 3 websites he picked from the gallery.
In this video, eduStyle is featured front and center. After I watched Nick’s first video, I asked Stewart if he had suggested the idea to his community member. Stewart didn’t, which shows how passionate community members/users can push your brand further.
Beyond this point about communities, you should check out Nick’s videos (3 episodes as of today) now available on his brand new website, EDU Checkup. They provide a quick review of websites from different institutions.
Kind of 5-minute web audits. Interesting. Check out the first episode
