These past few weeks, I’ve seen many questions around branded YouTube channels (via the non-profit or the partner program) as well as the frustration building up in the higher community around the lack of transparency surrounding YouTube’s decision to decline either status to some institutions.
I’ve been thinking about writing an upcoming column for University Business about this topic for a couple of months now.
I’ve tried to get in touch with YouTube’s media relations service (following the advice of Morgan Magilligan from Google PR department by emailing — via my Gmail account — press@youtube.com) without avail since last week.
So, when I saw today, on the u-webd listserv, that a member of the community posted the thoughtful and clear reply he received from YouTube, thus providing the most probable reason why so many applications have been declined by YouTube lately, I had to share it with all of you:
Thank you for your interest in the YouTube Partner Program. Our goal is to extend invitations to as many partners as we can. Unfortunately we are unable to accept your application at this time. The current level of viewership of your account has not met our threshold for acceptance.
Applications are reviewed for a variety of criteria, including but not limited to the size of your audience, country of residence, quality of content, and consistency with our Community Guidelines and Terms of Use. Please review the program qualifications (http://www.youtube.com/partners) for a complete list of our criteria.
As explained above, you got to have something pretty strong already going on with your YouTube channel to get upgraded to the branded model.
Here’s why Mike Richwalsky from Allegheny College can help you get closer to that goal (or host and promote your videos without YouTube) with the webinar he will present on September 24:
Beyond YouTube: How to host and promote your online videos on the Web
Don’t know where to host your online videos? Tried to get a branded YouTube channel for your institution without avail? Mike Richwalsky, Assistant Director of Public Affairs at Allegheny College, will provide an overview of the available options including the different types of YouTube channels, affordable and scalable cloud hosting, Facebook, Vimeo, etc. He will also share tips and best practices to promote and track the success of your videos on the Web.
This 1-hour webinar costs only $120, but places are limited.
Registration is open until September 15 at www.higheredexperts.com/beyondyoutube
If you have any questions, just email karine@higheredexperts.com
