eduWeb 2008 in 140 words – Email Marketing for Higher Education by Kyle James, Webmaster at Wofford College

Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion.

Ask yourself two questions:

Does your email campaign tie in with the rest of your efforts?
Are you doing and tracking all the little things – i.e checking open rate, sending them to landing pages, monitoring your list sizes and subscription base, following the ROI if it’s a-call-to-action campaign?

People tend to hit send and then not look back, because it’s easier to think you are through with your email campaign until the next item to send.