Just forward this article published yesterday in the eMarketer newsletter (but hurry, these are usually only accessible for a limited-time only): “Student Noses Buried in Facebooks”.
According to Youth Trends’ February 2008 “Top Ten List Report,†Facebook and YouTube are included in the top 3 picks for favorite websites – ahead of Google – named by college students.
Heard recently about Facebook fatigue? Here’s eMarketer analyst’s take on the new buzz word:
“Although some have suggested that consumers are less interested in social networking than they once were, that is clearly not the case for college students,†said Debra Aho Williamson, senior analyst at eMarketer. “On campus, social network sites remain a key place for communication, socializing and goofing off.”
Nothing really new for you and me here, but if it never hurts to share some stats to get your point across.
Excellent find! The surprising thing is that the numbers for Facebook are so low. From talking to our students it seems like they all spend an hour a day on it. Although I think this is tailing off some and is biggest at the beginning of the year when everyone is trying to learn everything they can about the new class.
This is a great report to send to the “higher ups”. Thanks for sharing.
those stats are pretty convincing. I’m all for dedicating a position, paying somebody full time just to manage the promote via myspace/facebook/youtube.
..someday.