After interviewing Fred Stutzman for my UB column about social networking websites, I invited him to present the first session of Social Networking Websites Week, the 5-webinar series I designed for Higher Ed Experts:
October 1st, 2007 1PM-2PM ET
Visa for MySpace and Facebook: do’s and don’t’s for higher ed institutions exploring the new social networking frontier
Fred Stutzman, a facebook and social networking expert working on his Ph.D. at the University of North Carolina at Chapel Hill’s School of Information and Library Science, will provide an introduction to the unwritten rules of these popular social networking websites. He will also discuss the best strategies for higher ed administrators and marketers to engage students in these new spaces for best results.
Fred has been studying facebook for a while now. He is a recognized expert on the topic of social networks. Along with danah boyd, he was quoted in this week’s cover story of Newsweek written by Steven Levy: “Facebook Grows Up.”:
Meanwhile, some in the college community—the company’s most passionate users—are not happy that Facebook is welcoming swarms of people whose absence was previously appreciated: older people. “Facebook is becoming a different place as it attempts to mass-market itself,” says Fred Stutzman, a University of North Carolina grad student who researches social networks.
If you’re wondering if or how to use social networking websites as part of your marketing and communication strategies, you should definitely consider registering for this 5-webinar series priced at only $250 for HEE registered members (membership is free for people working in higher ed institutions: www.higheredexperts.com/register)
For more information about Social Networking Websites Week, go to www.higheredexperts.com/socialnetworking
