Fred Stutzman, the very active social networking academic expert I recently interviewed, has found and discussed “Never Ending Friending,” the report summarizing a qualitative and quantitative research study conducted for MySpace by independent market intelligence firms.
The 68-page PDF file can be downloaded for free.
I’ve just scanned it, and it provides some very interesting data about MySpace’s different users.
So, go get it now if your institution is thinking about using MySpace as part of its marketing strategy.
