Higher Ed TV: “I’m Missouri S&T” user-generated campaign, a great idea to get UMR students, alums, faculty and staff on board with the upcoming name change of the institution

The University of Missouri-Rolla will change its name in 2 months, on January 1st, 2008.

Officially started in January this year and supported by a dedicated blog, the transition to the new name, Missouri S&T, starts a new stage today with the launch of a new website “Hello, My Name is Missouri S&T” as announced in the official press release:

The university’s “hello” website , which launches on Thursday, Nov. 1, features video clips of UMR students, alumni, faculty and staff introducing themselves on camera. The subjects say “I am Missouri S&T” on camera – or, for videos of groups, “We are Missouri S&T.”
[…]
Students, alumni, faculty and staff are encouraged to submit their homemade videos to the site. The videos may be as simple or as elaborate as individuals wish to make them. The main requirement is that the videos include the phrase “I am Missouri S&T.” Videos from student groups, departments and other groups are also welcome.

The goal is definitely to get the whole UMR Missouri S&T community excited about the name change.

More than 20 short videos shot by the university mascot (Joe Miner), students, staff and faculty members are already available on this new website, but I didn’t see any video shotincluding one by Andrew Careaga, UMR/MST Communication Director, yet.