Dori Sonntag, who just started to blog at Inspired Annual Giving, found this pearl.
The video is 2 minutes and 37 seconds and was produced by Yale students (Prep-Hop Productions) to promote their senior gift giving drive earlier this year.
It’s actually a parody of a Saturday Night Life TV segment that got a lot of YouTube mileage a few months ago after it was posted uncensored, “A Special Christmas Box,” (beware before clicking on this link — the original title is a more explicit “D**k in a Box”). Several parodies were created by YouTubers.
Not sure your president or board of trustees would let you use this kind of video, but it definitely gets the message across to the target audience (including the call-to-action web address in the credits at the end) while surfing on a kind of popular tune and trend.
The video was posted 5 months ago and got 6,806 views at the time of this writing.
So, what do you think?