Why a Survey on Digital Analytics in Higher Ed?
Back in 2010 we didn’t use online analytics as much as we could in higher education. With the help of a small group of professionals working in several schools, I tried to start a movement to help our industry see how data could lead to better decisions, better budgets and less time wasted on things that don’t work.
For the past 4 years I’ve tried to measure progress every year with my survey on the State of Social Media and Web Analytics in Higher Ed.
I can see that a lot of progress has been made. Web analytics has become a critical skill for digital professionals in higher education who are rushing to take our 4-week online course on Web Analytics for Higher Ed.
But, it’s time to measure and find out how much the needle has moved with this 4th edition of the State of Online Analytics in Higher Ed Survey.
This is a 1-page survey with a few questions. Its goal is to create the 2014 Analytics report card for our industry – and help you informed your Analytics decisions in 2014.
Why should you take 2 minutes to complete this survey?
If you complete the survey now, you will receive via email an executive summary highlighting the main findings in February 2014, 2 full months BEFORE its public release, so you can have a head start!
Take the survey now (you will need about 2 to 3 minutes) to make sure you don’t forget!