The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students.
This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made available to the public for free.
Here are a few things of interest (there are more, so make sure you read the report):
- While many (including yours truly) have been announcing the death of print marketing, this report seems to indicate that paper isn’t dead for high school students: 89% indicate that the information received in the mail is one of the ways they learn about schools.
- Email is more alive than ever and used by 79% to learn more about schools. 91% say they will give their email address (70% will even give their primary email address) to colleges to receive more relevant information.
- 75% look for the school’s website and 65% enroll search engines to help them.
- However, only 35% learn about schools via TV or Radio advertising. Time to say bye, bye to the costly traditional media advertising campaigns?
- Facebook is used by 76% of high school students and 80% of them welcome both official and unofficial information about colleges on social media websites.
- Twitter – used by only 8% of students – is definitely not the tool to reach the masses. I think it should only be used as a “customer relations” tool by admissions offices (news and institutional Twitter accounts have different goals and target audiences).