A few weeks before the “That’s I chose Yale” video was released, two admissions officers from the University of Delaware launched another musical into the wild, Reading Season.
Their video struck a chord in admissions offices across the country even though it was just a side project for both admissions officers.
When I interviewed Avi Amon about his video back in December, he hinted that there might be other videos created as part of a recruitment push at the University of Delaware.
Avi contacted me a few days ago to let me know about his new project: creating a full-length admissions video including requests and even photos from students, a video that will be produced based on suggestions from prospective students.
What a great idea!
To get some interest in this project, the admissions office created another tongue-in-cheek video and included it in the email sent to 200,000 prospective students earlier this month.
Here’s this call-to-action video:
Students were asked to submit an online form including basic contact information as well as what they would like to see in the video. They can also challenge the admission office to include some unusual elements in the video.
So, how has been the response so far?
More than 1,400 views on YouTube and some good feedback from the target audience according to Avi Amon:
So far the response has been overwhelmingly positive. Students have been excited that we are reaching out to them! Responses vary from the basic (I’d like to see the engineering building) to the more thought-provoking. (how will I know that UD is a good fit for me?).
I’ll make sure to keep you updated about this project.
In the meantime, tell what you think by posting a comment!