In higher education, we don’t like to talk about money, especially about how much students have to pay to get an education.
Until recently some institutions didn’t even want to display a clear price tag on their offerings (to avoid sticker shock?), and made prospective students and their parents chase the information about costs on their website after a real treasure web hunt.
Things are changing though – because of the economic situation, but not only – as more and more university websites now feature cost and financial aid calculators demanded by students and their parents.
While most non-profit institutions don’t like money talks (unless it’s to get or report big donors’ gifts ;-), it’s a talk more and more of their target audiences want to have.
Well, Dartmouth College has chosen to have this talk in 2 minutes and 21 seconds with a video about its “wacky” business model (via Karlyn who works there).
And, let me tell you this is brilliant and very well done, so drop everything else and just watch this video to find out how to justify the cost of an Ivy League education in those tough financial times.
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