collegewebeditor.com

The HighEdWeb Association found my long lost brother… Matthew Joly

Today, they even sent “Matthew” an invitation for the 2008 HighEdWeb Conference.

Problem is I don’t have a brother and haven’t planned (or ever thought about it for that matter) any gender-changing surgery.

Lori from the conference committee gave the explanation in a blog post posted yesterday:

Due to a mail merge snafu with our conference mailing lists, some folks received a “Save the Date” postcard this week that appeared to be addressed to an unknown sibling or spouse.

While I saw Lori’s post yesterday, I got “my” invitation in the mail today (yeah, I leave in a far far away corner of the world) just a couple of hours after reading the following excerpt in a very interesting article, ‘Dead-tree Medium’ No Longer: For Many Marketers, Print Outperforms Digital published yesterday in Knowledge @ Wharton:

According to Wharton marketing professor Eric Bradlow, print offers marketers a clear advantage over digital media, such as email. “Many people see email as impersonal and costless to write,” he says. “People want to feel special. In marketing [terms], email is transactional; paper is relational.”

Calling me “Matthew” sure makes me feel… very special.