After I presented with Joe Hice at the CASE conference for senior marketing and communication professionals in Philadelphia last September, Rae Goldsmith, CASE Marketing VP, asked me to share the content of our presentation about Web 2.0 with the readers of their magazine.
I wrote the article, “User Generation,” and it’s now available in the March issue of Currents.
Unfortunately, you have to be a CASE member to read this article online. If your institution isn’t a member, you can get a pretty good idea of what’s in the article by looking at my presentation slides and reading this post.
If you’re a CASE member and a Currents reader, don’t forget to subscribe to this blog via email or RSS.