For my latest column in University Business, “PR on the Web 101,” I’ve identified 7 must-have features for any effective online newsroom. I selected the following components after asking a few editors and reporters for their wish lists.
- A direct link from the home page
- 24/7 e-mail and phone (including the area code) contact information
- Mailing address (complete with town, state, and ZIP code)
- An academic experts online directory
- Searchable current and archived press releases with targeted RSS feeds or e-mail subscription (by category/by audience)
- Background information (fact sheets, statistics, relevant links in press releases)
- Downloadable, high-resolution photos (300 dpi)
If you want to know why these are important, just go read the column!
If you think I’ve missed something, let us know by posting a comment!