Have you ever seen the University of Phoenix’s online ads? Probably. They are everywhere on the Web: the Google and Overture text-ad networks as well as almost any banners featured on websites for students interested in distance learning. This major player in adult education must invest hundreds of million in online ad buy each year. […]
Archive for the ‘Admission Office’ Category
Need an idea for your next admission ad campaign?
Ask your prospective students!
This is what St. Edward’s University has just done with its Student Ad Contest. Participants were asked to submit an ad concept for the university’s ad campaign “Learn to think.” Launched in September 2001, these ads decline the same theme by contrasting real-life situations and course titles. To get a chance to put their hands […]
How many admission marketing dollars should be spent on the web?
According to this article published in University Business last month, 31.6% of the total amount spent to recruit a student should be allocated to the College website and 11.1% on email communications. In her article, UB associate editor Alana Klein makes a very good case about the major role played by college websites in enrollment […]
A closer look at prospective students’ online performance
Today’s teenagers compose a good chunk of our prospective students and they can get bored very easily… even on the Web. According to a study conducted by the Web usability guru, Jakob Nielsen, websites targeted to teens “must be simple — but not childish — and supply plenty of interactive features”. Whether for school assignments, […]
Got Higher Ed Content Tales to Tell?
Submit a 10-min session proposal for the 2020 Higher Ed Content Conference
Higher Ed Jobs
- An error has occurred, which probably means the feed is down. Try again later.