Archive for the ‘Admission Office’ Category

The University of Alabama swaps iTunes for targeted prospective students’ email addresses

Friends are very precious, but iPods can be ferocious. Even if a 99-cent song doesn’t seem to be such a big deal, feeding the small digital beast can become a costly habit, especially on a college student’s budget. The people in charge of student recruitment at the University of Alabama have not only realized it […]

Iowa State University promotes its language programs with podcasts

Information about academic programs ranks very high in what high school students are looking for on a college/university website. This is why the podcasts produced by the department of foreign languages and literatures at Iowa State University are a very, very good idea. As announced in an article titled “Podcasts are being used to bring […]

Educate your director, VP or president about why your institution should podcast

In a previous post titled “How to educate your director, VP or president about Podcasting”, I pointed you to a few articles about podcasting and its use in higher education to help introduce the notion to your manager. If you were able to pick his/her interest with these links, you might want to push a […]

Mansfield University’s admission podcasts get promoted on the radio

As you’ve probably noticed, I’ve been blogging a lot about podcasting lately. Right now, I’m doing research on the topic for another project of mine. I’ll tell you more about it soon. Thanks to this research (and Dan’s College Podcast News), I’ve come across the very professional admission podcasts produced by Dennis Miller, the director […]

How to use the new possibilities offered by the iPod Video? Have a look at SCAD on demand

Since the launch of the iPod Video about 3 weeks ago, a couple of announcements have been made about its possible academic uses in higher education. But, what about the possibilities offered by the new portable RSS-enabled video device for admission offices? Think about the popularity of the admission video in colleges and universities. On […]

Social networking content management: the next big thing to recruit and retain college students?

It might be. And, you’d better keep reading if you want to find out what Social Networking Content Management is all about. You already know that social networking websites LiveJournal, Xanga and MySpace have become central in the life of our main target audience: prospective and current students. They spend hours and hours on these […]

Is RSS a good way to reach high school students?

In one of my latest posts about RSS titled “Why RSS can help you in your recruiting efforts,” I explained why and how “RSS can be a great way to keep in touch with members of the campus community, but is also a very interesting, non-intrusive way to create long-lasting and mutually-beneficial relationships with future […]

Why RSS can help you in your recruiting efforts

If you’ve been reading the blog for a while, you already know that I’m a big RSS (Real Simple Syndication) proponent. On campus, it can be used as a great delivery platform for any information targeted to current students and faculty/staff members. As I explained in the previous post Campus emergency alerts: time to switch […]

Live from Salisbury’s Web Communications and Strategies Conference: How integrated 1:1 marketing, direct mail & the Web are delivering increased ROI

At Salisbury University today, Brad Lena from Daniels Marketing Support Services made a presentation about integrated marketing applications and how the Web, mail and 1:1 marketing can generate increased return on investment for higher ed admission or advancement offices. Lena defined integrated applications as “the use of databases and digital printing to drive traffic to […]

Why you should accept online applications

Will college application paper forms soon become something of the past? They already are in Michigan in 70% of the cases. In the article “70% of U-M applications done online” published by The Ann Arbor News, Dave Gershman provides interesting numbers: Since U-M made online applications an option in 2003, the volume has grown by […]

What are prospective students looking for when they enter a college’s website?

With the Net generation coming to age (and going to college), this is definitely the million-dollar question… If you’re a regular, you probably know that I like to discuss possible answers in my posts targeted to Admission Offices. In an article written by Dan Carnevale and titled “To Size Up Colleges, Students Now Shop Online,” […]

Promoting your university by showcasing good class blogs?

I’ve already mentioned that more and more universities/colleges use freshman blogs as promotional tools to give prospective students and their parents a preview of the first-year college life on their campus. In “Professors introduce blogs in class assignments,” an article published in The Chronicle, Mingyang Liu reports on the chair of Duke Department of Political […]

What role does the Website play in the college admission process?

This question (not word-for-word) was answered by more than 1,700 members of the National Association for College Admission Counseling (NACAC) as part as a broader study about college admission. The good news is that NACAC has just published the results of this study in its latest “State of the College Admission,” a 152-page report available […]

From homepage to furniture: a controversial take on higher ed website design?

People don’t like change, especially on “THEIR” homepage. The new furniture-inspired metaphorical redesign of the Ohio University’s website caught my attention last week. I thought it was a “bold” move in terms of web design (graphic-based) and marketing (mainly targeted to high school seniors). According to this follow-up article, written by Meghan Crosby for The […]

Freshman blogs: new marketing tools for admission offices

More and more colleges are surfing on the blogging wave to boost prospective students’ interest in their institution by supporting and promoting a few hand-picked freshman bloggers. Simmons College does it. Furman University and Alfred University , too. By reading these blogs, high school seniors and their parents (as well as anybody interested in what […]

Program and department web pages play a big role in college selection

Are you proud of the web pages featuring your academic majors and departments? According to a survey conducted by Stamats in 2004 and published in their newsletter, you’d better put your best efforts in these pages as they are at the top of your prospective students’ list when they visit college websites. “Stamats 2004 TeensTALKâ„¢ […]