The results of the 2017 E-expectations Survey of college-bound students (n=4,274) and their parents (n=3,530) were released this summer.
This research is the result of a collaboration between Ruffalo Noel-Levitz, the National Research Center for College and University Admissions (NRCCUA), CollegeWeekLive and Omniupdate.
By giving me early access to the data before the results were released to the public, Stephanie Geyer from Ruffalo Noel-Levitz let me spend quality time (close to 50 hours over 2 months) with this data.
If you didn’t get a chance to attend the session, check out the 7-Part series on the 2017 E-Expectations Study I published in July 2017 on the Higher Ed Experts Blog. You’ll find more than 40 annotated charts to help you visualize some of the top findings of this research.
- Email & Text for Students
- Email & Text for Parents
- Search Engine Optimization & Advertising for Students
- Search Engine Optimization & Advertising for Parents
- Higher Ed Websites for Students & Parents
- Social Media for Students
- Social Media for Parents
7-Part Analysis of the digital expectations of prospective students (seniors, juniors & sophomores) and their parents
This research always provides very interesting insights on the preferences of college-bound high school students when it comes to the college admission process and marketing channels that click with prospective students – and their parents this year.
The results are based on an online survey conducted in April 2017.
This online survey was distributed via email to a representative list of college-bound students provided by the National Research Center for College and University Admissions (NRCCUA).