Do you know where your higher ed career is going?
Things move fast for digital professionals working in higher education like you.
Change is the name of the game in technology, but also with every new class of freshmen making its way to your campus.
When requests are piling and projects multiplying, it is easy to lose track of what matters to your school, job and career.
Identify the next milestone in your career
Taking care of your everyday tasks and projects is important. Yet, this is rarely enough to show you are ready for the next step in your career – or are still an asset for your team and your school.
Take some time now to think about the big picture and to answer the following questions:
- What matters the most to your unit and your school?
- How can you help your boss achieve her/his goals for your unit?
- What can you do to make a difference in the life of your constituents or target audiences?
- What do you want to do next?
- What can your boss do to help you achieve your goal?
- What milestone will help you show progress toward this goal?
If it can’t be added to your LinkedIn profile, is it really good for your career?
LinkedIn has done a very good job helping professionals share the different important milestones in their careers: university degrees, jobs, certifications, publications, presentations, industry awards, etc.
Third-party validation for any of your achievements has become central in our digital age.
That’s why your colleagues who took Higher Ed Experts professional courses make sure to add their certificates to their LinkedIn profiles.
It’s an easy way for them to be featured on our LinkedIn School page AND to show they are really committed to advance education – theirs but also higher education at large.
So, what do you want to achieve at work next?
Get the help you need to reach your goal – and earn a certificate widely recognized in higher education – if you want to:
- design and set up your social media measurement plan to measure what matters and demonstrate social media value like Meg Bernier, Assistant Director for Social Media at St Lawrence University.
- create your social media strategy plan by preparing all you need to implement it at your school like Kelsey Seymour, Communications Officer at the University of New Brunswick.
- create a Google Analytics dashboard to track & measure your digital initiatives the right way like Lydia Anthony, Web Content Manager at Converse College.
- create web personas & content templates and write better digital story packages (web page, email, social media message, etc.) like Michelle Monti, Digital Media Specialist at Brown University.
- research, write and integrate a search engine optimization plan as a strategic component of the digital operations at your school like Thomas Minnefor, Web Manager at Rutgers University Biomedical Health Sciences.
- forecast probable outcomes for your digital initiatives or demonstrate the value of your campaigns with predictive analytics techniques
- go beyond basic web analytics and create advanced Google Analytics reports to help your decision makers
Don’t miss your chance to make a difference this year for your school — and your career.
Registrations for our next session close soon, but places are very limited.