My latest University Business column is now available in the November/December issue as well as online: “Time to Get Strategic With Content”
In this column, I explain why content strategy is worth the time and how to get started.
I also share a few examples of content strategy in action in universities and colleges – including the comprehensive multi-channel content strategy currently in process at Indiana University of Pennsylvannia. If you want to learn about this specific example, you can read the interview I did with Michael Powers about this initiative. You should also know that Mike will present a full session on content strategy next week as part of the 3-webinar Web Writing Bootcamp (there are a few seats left if you’re interested).