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1-1-1 Book Review: The Elements of Content Strategy by Erin Kissane

I read The Elements of Content Strategy by Erin Kissane in March, actually just the day after it was published. I first heard about it at the master class about content strategy in higher ed Kristina Halvorson presented for Higher Ed Experts in February. She was raving about the book and I thought it might prove useful for the graduate course on social media marketing campaigns I designed for SNHU ealier this year.

While I read the book in a couple of hours (no, I’m not an olympic-grade speed reader, it’s just 100-page long), I haven’t managed to find the time to review it up until now, so – finally! – here is my 1-1-1 Express Book Review of The Elements of Content Strategy by Erin Kissane.

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