collegewebeditor.com

1-1-1 Book Review: Content Rules by Ann Handley & CC Chapman

I read Content Rules by CC Chapman and Ann Handley earlier this year as I was working on the graduate course on social media marketing campaigns I designed for SNHU.

This book is a great primer on why content has become central to any online marketing efforts and how you can jump into content marketing. While it isn’t focused on higher education, CC Chapman used to work as the Digital Manager at Babson College. So, he’s still family for higher ed (and happens to be a really great guy).

Anyway, now that I’m done with this little introduction, let’s start with this 1-1-1 Express Book Review of Content Rules by Ann Handley and CC Chapman.

So, have you already reimagined content? Tell us what you did by posting a comment!

Want to learn how to write to be read on the Web or social media?

Register for Web Writing Boot Camp (May 10-12, 2011): $350 for 3 webinars including writing challenges.