My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “
Here are the 7 steps:
1. Define measurable goals for social media activities.
2. Choose key performance indicators (KPIs) carefully.
3. Plan ahead and properly set up the right measurement tools.
4. Capture the data at preset intervals.
5. Don’t forget some benchmarking.
6. Share your measurement data.
7. Use measurement data to craft your next moves.
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