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From umr.edu to mst.edu: new name, new logo and new homepage for Missouri S&T (aka The University of Missouri-Rolla)

While UMR will officially become MST on January 1st, the new website has just been launched and is now live at www.mst.edu (read my previous post about the topic).

BEFORE

AFTER

This morning, I asked Andrew Careaga, director of communications at Missouri S&T, why they decided to do the switch today, just before the holiday break and how they planned to promote the redesigned website to target audiences:

We wanted to take advantage of the break between semesters to give us the chance to test the redesign before we officially become Missouri S&T on Jan. 1. We have been promoting the new design internally as part of the name change process, via email notices to students, faculty and staff; references on the Name Change Conversations blog and our IT staff’s IT Press blog, where they’re liveblogging the switchover today; and a few presentations on campus to different groups. We also will issue and post a news release about the new design and post more on Name Change Conversations.