Webmaster at Mars Hill College, Andy Mrozkowski presented a session titled “Flash video for Your Institution” yesterday in Baltimore. Andy will actually present at ” Lights, Camera, Action – How to Add Online Videos to Your Marketing Mix, ” a 3-webinar series in September I designed for Higher Ed Experts (For more info, go to www.higheredexperts.com/onlinevideos)
Anyway, back to yesterday session. This was Jonathan Steffens’ second and last scheduled post. He had to do it from his BlackBerry as his laptop died at the conference – RIP. Now, that’s what I call dedication!
Andy gave a refreshing presentation on how any institution can start using flash video today with this low-cost setup and deployment with just a camera, editor and a lot of enthusiasm.
Look at the basics to get started.
Equipment: CCD Camera, Tapes, Manual Control Deck
Editor: Final Cut Pro, Vegas, Premiere
Post: Flash CS3 and Sorenson Squeeze
Editing Workflow
– Review each shot, plan captures for import
– Capture desired clips
– Assemble/Refine sequence of clips
– Add transitions, titles, audio mix, export
– Can use flash for video graphics, overlays, and animations.
– Export: Use MP4/FLV formats.
These videos can then be compatible with facebook, myspace, itunes, flv, and DVD.
Leverage your Flash Design team to create custom branded interfaces.
MHC later deployed video segments to dorm TV and was inundated with student submissions that they in turn posted online and on air for a flash based CCTV.