I saw this video at the CASE conference back in September. It was part of the keynote presentation by Joe Hice, UF Associate Vice President for Marketing & Public Relations.
At that time, I really thought it was a very good candidate for a viral video campaign and mentioned it to Joe: it’s funny, smart and informative.
This 10-minute video includes a movie trailer as well as the making of “The Undergraduate.” It describes the whole college experience at the University of Florida in a very engaging way by following the adventures of an… undergraduate. The cast is composed of UF students and faculty. The art director who uploaded the video to Youtube is also behind the GoGators TV ad.
What do you think?