The good folks at Noel-Levitz have just released earlier today their latest report about the E-Expectations of the High School Class of 2007: Engaging the “Social Networking” Generation: How to Talk to Today’s College-Bound Juniors and Seniors.
I’ve quickly scanned the 8-page PDF report that you can download for free and I can’t tell you how excited I am.
I know, I know, it’s just a report. And, the survey results aren’t THAT surprising, but don’t you think it’s nice to be able to back up your request to launch a new media or Web program with a good national study? I do, and the Noel-Levitz report will do just that for you.
Not sure that you want to click on the link above to download the study?
Ok, I’ll give you a few interesting points lifted from the press release about the study and the report:
- 83 percent of respondents indicated they would read a blog written by a faculty member if they could, as a way to seek more information about students and faculty at a particular institution. (I guess you need to get your professors blogging fast!)
- 63 percent of respondents would read a blog written by a current student if they could
- 9 percent said they have participated in online chat on a school Web site, but 51 percent would if they could.
- 9 percent said they have downloaded a podcast to their MP3 player, but 54 percent said they would if given the opportunity.
- 56 percent said they preferred Web to print
- 64 percent of respondents said they would like to receive college information in the mail compared to 36 percent who stated a preference for e-mail. (so email is less popular than print as this generation makes a difference between email and the Web)
- 82 percent would consider reading/responding to an instant message from a college representative
- 71 percent said they would consider sending an instant message to a college representative through the school’s Web site
- 59 percent would consider taking a call on a cell phone from a college representative.
Now, go get the PDF report!