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Live from HighEdWebDev06: How to Shoot, Edit and Publish Your Institution’s Videos on the Web

Andy Mrozkowski, Webmaster at Mars Hill College in North Carolina presented this morning a session at HighEdWebDev in Rochester titled “Video Content Using Flash.” Andy’s videos can be watched on his institution’s YouTube page.

Webmaster at Mays Business School at Texas A&M University, Matt Herzberger is one of this blog’s readers who answered my call for guest bloggers. A blogger as well, he is really interested in adapting new technologies including web 2.0 applications for use in higher ed. This is Matt’s first HighEdWebDev post.

Video today is usually edited in a non-linear fashion. You can have complex special effects and sound effects.

In order to know what to use you need to find out:

What are you taping?

* Guest speakers
* Marketing
* Class review sessions

What format the the video will be output?

* Dvd
* Streaming
* Download

Hardware compatibility?

* Camera
* Dvd burners

Other considerations

* Ability to import HD formats
* Streaming web (flash, quicktime, window media, divx mpeg, etc)

Camera Consideration

The best cameras have 3 LCCD. From Andy’s experience he think that shoulder mounted cameras are better when possible. You can tape through eye piece or lcd.

* Digital video (DVor MiniDV)
* CCD’s is best
* Handycam works fine in most situations
* Firewire (IEEE 1394) interface – this is very helpful


Planning and Preproduction

People and things required

* Director
* Actors
* Equipment
* Lighting and green screen

Shooting basics

* Creative
o Planning shots
o Scripting
o Shooting video
* Technical
o Recording video
o Record sound
o Editing using software

Shooting

* Mechanics
o Auto focus
o Auto white balance
o Shooting in shade whenever possible
o Tripod when possible
* Style
o Variety of angles
o Variety of locations
o Variety of backgrounds

Focus on your subject treat the shoot like the only shot you will have, get a hang of communicating to get the best looking shot you can.

When possible try different scenes, ask subject what they think might look good on film, they might have some ideas for their organization or event. After awhile you find great shots for yourself, you will start to watch TV in a entirely new way. You can use it for inspiration.

Use a variety of angles, even for same scenes always have backup shots available

Capturing video

* Moving video footage from DV tapes and onto computer
* Not all editing software is compatible with all cameras

*Sidenote* Mini DV recorder – tiny tivo – some big people use them to capture video on the spot

NTSC-DV – capture video in most standard video format high data rate ( can be made to dvd and others)

Editing

o Typical workflow
+ Review each shot, plan captures and imports
+ Capture desired sections
+ Assemble and refine sequence
+ Add transitions and effects
+ Add titles
+ Mix audio
+ Export

Timeline development is way different that web development. It takes time getting use to, if you use flash this will be helpful (Film speed, frame rate)

Transitions can be done by using solid black gifs can be used as a black screen (use for titles and credits). Cut Aways should be done using lots of variety, fast moving, lots of locations and scenes

Rendering

Saving clips as a single file

Export for archive

* NTSC-DV standard high res format
o Highest Res
o Highest Audio
o No compression

Export for web (small)

* MP4
o Smallet video that allows highest res

Other tips

* Shoot in moderate shade