As announced earlier this week in “Top 10 most popular blog posts on collegewebeditor.com in 2005,” I’ve prepared this selection of my 10 most interesting posts for anybody working in higher ed marketing, PR or communications:
- Live from Salisbury’s Web Communications and Strategies Conference: Where does marketing fail in colleges and universities?
- Public Relations: Make sure you monitor bloggers posting about your university
- Search Engine Optimization: Why and how to optimize your college’s article in Wikipedia
- Wikipedia articles: background information for journalists?
- Social networking content management: the next big thing to recruit and retain college students?
- Is RSS a good way to reach high school students?
- How to fight back against the soaring costs of pay-per-click ads on search engines
- How many admission marketing dollars should be spent on the web?
- How to measure the ROI of the college website? Step 1: define strategic goals
- How to measure the ROI of the college website? Step 2: set up a website dashboard
If you are a Marketing/PR/Communication professional, don’t forget to take my 2005 readers’ survey. I’d like to get your opinion about the blog and how I can better address your information needs in 2006.
And if you are a university/college Web professional, stay tuned as I will post your “reading list” later today. But, feel free to take the survey as well to get a chance to win a $30 gift certificate at Amazon or iTunes