Imagine you could stop designing, developing, editing or webmastering and take the time to talk about your website strategic goals with your director, VP, Dean or even with the President — of the University/College.
Imagine you could ask all your stakeholders about their high-level expectations for the website (we’re not talking about more photos, colors or links on the homepage, but something that could have its place in the institution’s strategic plan).
Imagine you could be handed a few high level institutional and departmental strategic goals and start to focus your efforts on how to reach these goals.
I bet the resulting strategic goals would read something like:
- Communicate and support the University’s/College’s mission and values expressed in a strong unified institutional image and a positive web experience.
- Recruit/attract students, faculty, staff, alums, donors, friends, supportive businesses, associations, government & media representatives
- Develop and nurture relationships with students, faculty, staff, alums, donors, friends, supportive businesses, associations, government & media representatives
I think these 3 goals cover all major audiences as well as any core business units: admissions, academics, registrar, business, institutional advancement, marketing, IT, etc.
What do YOU think?