According to this article published in University Business last month, 31.6% of the total amount spent to recruit a student should be allocated to the College website and 11.1% on email communications.
In her article, UB associate editor Alana Klein makes a very good case about the major role played by college websites in enrollment decisions, a case she backs up by citing two different surveys.
This article is definitely worth sharing with your director or VP at your next budget meeting…