Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

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November 28th, 2016 | Marketing Strategy, Social Media, Twitter

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