Some of you might remember that a few weeks ago I conducted an online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges.
A total of 110 professionals working in institutions representing more than 1.5 million students completed this online survey between April [...]
I’ve put together a short online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges.
The results of this survey will be used for a study I’m conducting on this topic and a future article.
This online survey should take you 3 [...]
If you read this blog, you probably understand how important Facebook has become for our prospective and current students as well as our younger alums.
While this new communication channel should always be used with caution by higher ed institutions to avoid “invading” their students’ primary social hang out, it makes a lot of sense to [...]
Posted in Admission Office, Facebook, Marketing Strategy, MySpace, President and VPs, Prospective Students, Research, Social Networking, Surveys & Metrics, Web advertising on June 21st, 2007 4 Comments »
If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right.
According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much [...]
I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs (accelerated certification for teachers), less for others.
As a result, it has been a while since I spend some quality time in [...]
