Exactly 10.6% on Web site and other electronic formats (e.g., e-mail, text messaging) and 24.1% on printed materials (e.g., viewbooks, brochures, letters) according to The Chronicle Survey of Undergraduate Admissions Officers published in its May 2 issue.
The survey results which are only available to subscribers of the print or digital versions (but if you really […]
Today’s kids are tomorrow’s prospective college students, right?
That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool.
The study is comprised […]
My first UB column for 2008 (geez, I’m starting my third year with University Business, time passes by so quickly) is now available in the February issue as well as online: “Facebook Applications: The Game Changer?”
I borrowed the catchy title from Allegheny College Mike Richwalsky’s and Josh Tischianey’s presentation at HighEdWebDev in Rochester, NY.
In […]
Ok, I know, my headlines are horribly long (and as a result so are my post URLS - hint: use tinyurl.com if you want to share a post with coworkers), but I promise there is a reason to this madness ;-)
Anyway, I’m a bit late to the party as the survey report I’m writing about […]
Posted in Admission Office, Fun, Higher Ed TV, Holiday Cards, Marketing Strategy, President and VPs, Prospective Students, Video, Web Team, YouTube on December 20th, 2007 No Comments »
Last year, Eckerd College did a great and funny holiday video card targeted to prospective students and featuring its College President, Admissions and Financial Aid Dean and the Web Team, aka “The Web Dudes:”
As Colin Fast from Red River College explained in an interview published in a previous post, Eckerd College’s card was the […]
Posted in Admission Office, Alum Association, Current Students, Facebook, Good Tips, Marketing Strategy, PR & buzz, President and VPs, Prospective Students, Social Networking, Web 2.0 Best Practices on November 7th, 2007 4 Comments »
That’s the big question of the day with the launch of Facebook pages, a new feature of the popular social networking website introduced to Facebook users this morning on the company blog:
You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed for […]
Jonathan Steffens, one of this year’s guest bloggers, sat this morning in the first session presented by Lori Packer from the University of Rochester: “These Kids Today: Testing Usability with parents and incoming students.” This is Jonathan’s first HighEdWebDev post.
Lori Packer of the University of Rochester, began HEWD with hat trick as committee organizers, […]
Social Networking Website Week kicked off yesterday with Fred Stutzman’s session followed by a great Q&A with the audience.
A couple of weeks ago, Dr. Nora Barnes presented the very interesting results of a study she conducted this year about the use of social media in admissions offices.
I posted about her research in June, […]
Posted in Current Students, Facebook, Higher Ed Experts, LinkedIn, Marketing Strategy, MySpace, PR & buzz, President and VPs, Prospective Students, Social Networking, Target Audiences, Web 2.0 Best Practices on September 25th, 2007 No Comments »
After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites:
Social Networking Websites Week - All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007
Social networking sites are […]
Posted in Admission Office, Alum Association, Alumni, Current Students, Facebook, Higher Ed Experts, LinkedIn, Marketing Strategy, MySpace, Prospective Students, Social Networking, Technology, Web 2.0 Best Practices on September 20th, 2007 1 Comment »
I’ve already posted a couple of times about “Social Networking Websites Week - All You Ever Wanted to Know about MySpace, Facebook and Co,” a 5-webinar series scheduled on October 1, 2, 3, 4 and 5 (with the 50% discount for HEE members, the total price for the webinars is just $250 - more information […]
