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Archive for the 'Smart Tools' Category



As you probably know if you’ve been reading this blog for some time, Facebook pages have been a late addition to the feature list of the social networking website.
Last November, Facebook pages were launched as a way to provide businesses, brands, organizations and higher ed institutions with a way to set their own profile on […]

By now, you’ve probably heard (or seen on TV or on the Web) what happened last night at Union University in Jackson, TN.
As reported by Ashley Anthony of The Jackson Sun in “Union University tornado damage update”, 2 dormitories were destroyed in Tuesday night’s tornado, 51 students were taken to the hospital and 9 stayed […]

Benchmarking is the name of the game in higher education. No matter the type of projects you plan to work on, you (or your boss) will always need to see what’s done in others institutions.
Website (re)designs are no exception to this rule, and that’s why eduStyle, the website that aims to provide inspiration for […]

Something big is happening.
In several higher ed institutions across the country, some PR and News professionals have started to embrace the conversational age by launching real news blog inviting feedback from readers by publishing - moderated - comments
In the past couple of weeks only, 3 new initiatives were launched in different institutions:

News & […]

If you couldn’t make it to Rochester last week for HighEdWebDev, I’ve got good news for you: you can watch 3 of the presentations (including the best of the conference by popular vote) given at the conference courtesy of the conference committee, the presenters and Higher Ed Experts (yours truly) for… free!
You’ll need to be […]

The conference is now over, but Dimitri, one of this year’s guest bloggers has sent a few more posts about interesting sessions including this presentation about WordPress.
Drew Geraets and Thomas Knoll wanted something lightweight, flexible, and easy to implement when they ventured on building their new site. Their CMS was bulky and not friendly enough […]

I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs (accelerated certification for teachers), less for others.
As a result, it has been a while since I spend some quality time in […]

Chances are you’ve heard about (or suffered from ;-) the dreaded website redesign by committee: a group of stakeholders making life and death decisions on the design created by the Web team or the external agency.
With the help of usability advocates like Steve Krug, more and more institutions have tried to balance this approach with […]

Not sure what Skypecasts are? I see you haven’t done the required reading (2 posts ago: “Call to Higher Ed Pros: Got Skype? Let’s talk!”), but it’s ok.
I know you’re busy — or you might have found this post through a search.
Skypecast is a new free service offered by the famous VOip company, Skype.com, […]

I’m sure my headline got your attention.
Hey, doesn’t it sound too good to be true? Well, it is.
But, I’ve just thought I would share this nice little application to brighten up the day of all the higher ed PR people who read this blog (if you’re not in Public Relations, make sure you […]

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