Exactly 10.6% on Web site and other electronic formats (e.g., e-mail, text messaging) and 24.1% on printed materials (e.g., viewbooks, brochures, letters) according to The Chronicle Survey of Undergraduate Admissions Officers published in its May 2 issue.
The survey results which are only available to subscribers of the print or digital versions (but if you really […]
I’ve put together a short online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges.
The results of this survey will be used for a study I’m conducting on this topic and a future article.
This online survey should take you 3 […]
Today’s kids are tomorrow’s prospective college students, right?
That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool.
The study is comprised […]
Posted in Current Students, Facebook, Marketing Strategy, MySpace, President and VPs, Research, Social Networking, Target Audiences, Video, YouTube on February 27th, 2008 2 Comments »
Just forward this article published yesterday in the eMarketer newsletter (but hurry, these are usually only accessible for a limited-time only): “Student Noses Buried in Facebooks”.
According to Youth Trends’ February 2008 “Top Ten List Report,” Facebook and YouTube are included in the top 3 picks for favorite websites - ahead of Google - named […]
Posted in Big Ideas?, Good Tips, President and VPs, Research, Smart Tools, Technology, Web 2.0 Best Practices, Web Team, Website Redesign, Website Stakeholders on November 2nd, 2007 2 Comments »
Benchmarking is the name of the game in higher education. No matter the type of projects you plan to work on, you (or your boss) will always need to see what’s done in others institutions.
Website (re)designs are no exception to this rule, and that’s why eduStyle, the website that aims to provide inspiration for […]
Yesterday morning, Beck Tench of Duke University lead an engaging presentation on new alternatives in strategic planning for the web. The session was covered by Jonathan Steffens. This is his third post.
Beck begins the presentation posing a question: “what makes a user experience compelling” and humbly admits that she does not have the answer, but […]
My fifth UB column for 2007 is now available in the October issue as well as online: “Demand Print or Print On Demand?”
For a reason unknown to me, the online resource box of the column is offered as a graphic file instead of the usual link list. So, here are these links for your convenience:
“The […]
I’m glad to introduce the first event of a new series called “30 minutes with a Higher Ed Expert.”
The plan is to try to schedule one of those free online events per month.
As regular readers might know I signed a yearly contract with WebEx for Higher Ed Experts, and I thought it would be […]
The good folks at the Pew Internet and American Life Project have just made your life a bit easier by releasing today a new 28-page report about online videos.
The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates between February 15 to March 7, 2007, among a […]
That’s one of the findings of “The Game Has Changed: College Admissions Outpace Corporations in Embracing Social Media,” the preliminary executive summary of a study conducted by 2 academics from the Center for Marketing Research of the University of Massachussets at Dartmouth: Nora Barnes, Ph.D. and Eric Mattson.
This study is based on detailed interviews with […]
