As you probably know if you’ve been reading this blog for some time, Facebook pages have been a late addition to the feature list of the social networking website.
Last November, Facebook pages were launched as a way to provide businesses, brands, organizations and higher ed institutions with a way to set their own profile on […]
Today’s kids are tomorrow’s prospective college students, right?
That’s why “The Kids’ Social Networking Study,” a study conducted by Grunwald Associates LLC and released earlier this week, could be particularly interesting as higher ed institutions start to work on their next marketing strategy to face the upcoming decrease in the prospective student pool.
The study is comprised […]
With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals.
While a few are […]
I’ve been trying for a while now to get in touch with the person in charge of higher education partnership at YouTube . So, when I saw that Obadiah Greenberg - who used to work at UC Berkeley - was scheduled to give a presentation at a conference in San Diego last week, I ask […]
Posted in Admission Office, Alum Association, Current Students, Facebook, Good Tips, Marketing Strategy, PR & buzz, President and VPs, Prospective Students, Social Networking, Web 2.0 Best Practices on November 7th, 2007 4 Comments »
That’s the big question of the day with the launch of Facebook pages, a new feature of the popular social networking website introduced to Facebook users this morning on the company blog:
You now have a way to connect with things you are passionate about. We’ve launched Facebook Pages, which are distinct, customized profiles designed for […]
My sixth UB column for 2007 is now available in the November issue (it was scheduled for the December issue, but apparently my editor couldn’t wait for an extra month — maybe, it’s because it’s especially good ;-) as well as online: “10 Steps to Better Blogs”
This article is a good summary of the presentation […]
Posted in Big Ideas?, Good Tips, President and VPs, Research, Smart Tools, Technology, Web 2.0 Best Practices, Web Team, Website Redesign, Website Stakeholders on November 2nd, 2007 2 Comments »
Benchmarking is the name of the game in higher education. No matter the type of projects you plan to work on, you (or your boss) will always need to see what’s done in others institutions.
Website (re)designs are no exception to this rule, and that’s why eduStyle, the website that aims to provide inspiration for […]
Posted in Blogs & Wikis, Facebook, Good Tips, HighEdWebDev 07, Marketing Strategy, MySpace, PR & buzz, President and VPs, RSS, Social Networking on October 16th, 2007 2 Comments »
This morning I really wanted to attend two sessions scheduled at the same time: Jay Collier’s presentation and the panel discussion about crisis communications and technology. So, when I saw Josh Tysiachney from Allegheny College in the “Social Applications and Content” room, I asked him if he could do me a big favor and blog […]
Even if you don’t take the time to read my last article about crisis communication (although you should), don’t ignore these 5 basic tips and share them with folks in charge of crisis communication at your institution:
Make sure the chief communication officer of your institution is part of your emergency team.
Include in your crisis plan […]
If you read this blog, you probably understand how important Facebook has become for our prospective and current students as well as our younger alums.
While this new communication channel should always be used with caution by higher ed institutions to avoid “invading” their students’ primary social hang out, it makes a lot of sense to […]
