Practice Makes Perfect I’ve spent most the day on November 16 in rehearsals with 12 speakers of the Higher Ed Social Media Conference scheduled Nov 29, 2017 – an event that is now almost sold out. This preview day is a fantastic opportunity for all the speakers to practice to make sure we deliver the […]
Archive for the ‘YouTube’ Category
Top 5 Virtual Reality Trends to Watch for #HigherEd
Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video was produced by Bret Eckhardt, Multimedia Manager at the University of Connecticut, I interviewed a few months ago […]
How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign
Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke
Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]
Beyond the boring #highered ad banner: Augmented reality done right by Simpson College
Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]
Not your usual #highered Admissions Video: Beer, Blood and Applications?
In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. [blackbirdpie url=”https://twitter.com/#!/karinejoly/status/177784123648258048″] No, what caught my attention in Dave Tyler’s Link Boxers column this […]
Top #highered Holiday Cards – 2011 Edition
Looking for the 2018 selection? Check it out! I love holidays cards – and by looking at the recent web traffic on my Holidays Cards post from last year, I’m probably not the only one in the higher ed community. Earlier this week, I asked the readers of my weekly newsletter (not a subscriber yet?) […]
Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton
Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 […]
Watch “Meet the Only Web Accessibility Button at #heweb11”: Keynote Welcome Video by higheredexperts.com
Unless you’ve been on a deserted island or maybe in a very long meeting this morning (and the past week), you know that some very lucky 500+ higher ed web professionals are having a blast in Austin at the High Ed Web Conference (hey, you might even be one of them :). This year the […]
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