Archive for the ‘Website Stakeholders’ Category

Help to make the case for a #highered responsive website

If you don’t have a responsive website yet and you’re reading this post, chances are you are working on it or are convinced this is the way to go with your higher ed website. However, some of you might work for institutions where the pros and cons of responsive websites are still debated. Well, fire [...]

Not Your Regular #highered Annual Report: Michigan State Goes Real-Time and Social

Do you remember your school’s last annual report? Unless you spent countless hours working on it for several months, chances are you didn’t read or even open it. The annual report (or the President’s report depending on how it’s called at your institution) is a very important staple of the advancement toolkit in higher education. [...]

Why your academic program web pages matter more than ever in #highered

Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise [...]

5 real web analytics solutions to #highered problems

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can [...]

1-1-1 Book Review: Content Everywhere by Sara Wachter-Boettcher

Looking for a good and inspiring read for the holidays to kick start 2013 before it even starts? I’ve got the perfect book for you, my higher ed friend: Content Everywhere by Sara Wachter-Boettcher. I’ve had the pleasure to work with Sara last June for the Higher Ed Responsive Web Design Summit. She talked about [...]

Gone responsive in #highered: Angelo State University’s website for prospective students

Angelo State University has chosen to go responsive for prospective students first. The institution launched a brand new site based on the responsive web design approach to offer them a better web experience – no matter the device they use when they visit the site. An in-house team, including Jon Wilcox, Web Development Specialist at [...]

Beloit’s Mindset List: What #highered pros (& cons) always wanted to know about it

If you work in higher education, you are bound to have an opinion about the Beloit Mindset List that goes out every year in August (usually after another favorite list in our industry: the US News Report College Rankings). The Beloit Mindset List is as evergreen as it gets – whether your find it interesting [...]

Teams of One in #highered unite… and go check out Higher Ed Solo by Ron Bronson & Tonya Oaks!

You might not know this, but I’ve been blogging for the past 7.5 years. When I started collegewebeditor.com, I was a… web editor in a College, an army of one (well, more precisely an army of half as the position was only part-time) in charge of the website and the online marketing for a small [...]

Can free online courses be the next marketing and branding vehicles for #highered ?

Courses? Marketing and branding vehicles, really? Yes, free online courses taught by faculty members currently teaching for institutions of higher education. Not just lecture videos (you know the kind you can find on iTunesU or YouTube EDU), but the real deal from learning objectives, lectures and readings to homework and final graded assignments. That’s what [...]

Not your usual #highered Admissions Video: Beer, Blood and Applications?

In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. No, what caught my attention in Dave Tyler’s Link Boxers column this month was [...]

#highered Mobile Solutions: Hitting or Missing the Admissions Target?

That’s a question I’ve been working on for a few weeks, ever since the latest Noel-Levitz report (PDF) on the mobile behaviors and expectations of prospective students finally provided us with some hard data on the most valuable pieces of content for this target audience. In a follow-up post arguing for an Admission-First approach for [...]

UPDATED: The 2012 State of the Mobile Web in #highered Survey Report

UPDATE (9:30AM – Feb 21): An important typo in the % of existing mobile solutions was fixed in the report. A few weeks ago I conducted the second survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the mobile web in our industry. The first survey [...]

The University of Denver is going the #Infographics way to help promote a new #highered degree

The lead-generation websites for for-profits have used infographics to increase the number of links and social shares as part of their marketing strategy for several months. And, this is “linkbait” strategy has been VERY successful with many mentions in Mashable (including this recent article on how higher ed institutions use social media). I’ve already said [...]

Responsive Web Design in #highered: One Design to Rule Them All?

My latest University Business column is now available in the February issue as well as online: ” Responsive Web Design in Higher Education: One Design to Rule Them All?” In this column, I make the case for Responsive Web Design in higher ed by sharing some data, examples and tips from early adopters (even the [...]

Top 11 #highered websites ranked by EDU Checkup scores

Website redesigns are a fact of life in higher education. And, that’s why our yearly Web Redesign Boot Camp webinar series (Feb 7-9, 2012) is always very well-attended as it provides practical tips and useful advice for web redesign projects in higher education as well as a good overview of the latest trends in our [...]