Archive for the ‘Web advertising’ Category

Beyond the boring #highered ad banner: Augmented reality done right by Simpson College

March 25th, 2013 Karine Joly 4 Comments

Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty […]

7 digital trends that will shape 2013 in #highered

January 14th, 2013 Karine Joly 1 Comment

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher […]

Get the report about the state of advertising and sponsorship in print and electronic higher ed publications

June 3rd, 2008 Karine Joly No Comments

Some of you might remember that a few weeks ago I conducted an online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. A total of 110 professionals working in institutions representing more than 1.5 million students completed this online survey between […]

Interested in the state of paid advertising in print and electronic publications from higher ed institutions? Take the online survey now to receive the results with an executive summary highlighting best practices!

April 22nd, 2008 Karine Joly No Comments

I’ve put together a short online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. The results of this survey will be used for a study I’m conducting on this topic and a future article. This online survey should take you 3 […]

How to advertise with Facebook Basic Flyers to reach your current or prospective students

September 21st, 2007 Karine Joly 2 Comments

If you read this blog, you probably understand how important Facebook has become for our prospective and current students as well as our younger alums. While this new communication channel should always be used with caution by higher ed institutions to avoid “invading” their students’ primary social hang out, it makes a lot of sense […]

Does your institution put its advertising money where prospective students are?

June 21st, 2007 Karine Joly 4 Comments

If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According to one of its recent reports, published last week, “Media Consumption Patterns: Online Vies with TV As Primary Medium,” online users spend as much […]

Not enough budget to run an ad campaign on TV? Google pay-per-view video ads might be the answer

June 6th, 2007 Karine Joly No Comments

I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs (accelerated certification for teachers), less for others. As a result, it has been a while since I spend some quality time in […]


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