Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that used AR in its application… about 3 years ago. Augmented reality is not new, but I bet it’s going to go mainstream pretty [...]
Archive for the ‘Web advertising’ Category
Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher [...]
Get the report about the state of advertising and sponsorship in print and electronic higher ed publications
Some of you might remember that a few weeks ago I conducted an online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. A total of 110 professionals working in institutions representing more than 1.5 million students completed this online survey between [...]
Interested in the state of paid advertising in print and electronic publications from higher ed institutions? Take the online survey now to receive the results with an executive summary highlighting best practices!
I’ve put together a short online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. The results of this survey will be used for a study I’m conducting on this topic and a future article. This online survey should take you 3 [...]
I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs (accelerated certification for teachers), less for others. As a result, it has been a while since I spend some quality time in [...]