Archive for the ‘Video’ Category

Why Facebook Live can work so well for #HigherEd institutions

May 30th, 2017 Karine Joly 2 Comments

I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it. Social media video FTW! There’s no doubt video is a winning format online. Whether it’s an animated GIF on Twitter, a super short looping video on Instagram, an ephemeral Snapchat Story […]

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12 Successful #HigherEd Videos

April 18th, 2017 Karine Joly No Comments

Video has become a key online format for higher ed institutions. With most social media platforms giving an organic boost to videos uploaded natively, some videos can reach thousands of viewers in no time. But, what does it take to make a successful video? Not easy to know. That’s why I asked the 12 higher […]

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Top #highered Holiday Cards – 2016 Edition

December 14th, 2016 Karine Joly 20 Comments

I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection and 2015 collection.) This year again, I asked the readers of my weekly email newsletter and this blog if they could […]

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Sneak Peek of the 4th Higher Ed Social Media Conference: #HESM16 Preview Day [Storify] #hesm

November 17th, 2016 Karine Joly 3 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 is moving, so we went through her practice session a couple of days ago) of the Higher Ed Social Media Conference scheduled Nov 30, 2016 – an event that is now almost sold out. This preview day is a fantastic […]

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Top 5 Virtual Reality Trends to Watch for #HigherEd

May 5th, 2016 Karine Joly 15 Comments

Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video was produced by Bret Eckhardt, Multimedia Manager at the University of Connecticut, I interviewed a few months ago […]

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A 360 Overview of #HigherEd 360-Degree Videos

May 3rd, 2016 Karine Joly 20 Comments

A New Age for Higher Ed Videos? As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might have caught in the March 2016 issue of the magazine. I have […]

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Top #highered Holiday Cards – 2015 Edition

December 16th, 2015 Karine Joly 55 Comments

Looking for the 2016 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection and 2014 collection.) This year again, I asked the readers of my weekly email newsletter […]

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Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

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Periscope in #highered: Campus tours at @MIT and @UWMadison [VIDEOS]

July 23rd, 2015 Karine Joly 16 Comments

In my previous post about Periscope for colleges and universities, I discussed the reasons why it’s probably too early to invest too much time on Periscope, but it’s still important to play with it. Then, I promised I would share 2 interesting examples of smart use of this new platform by institutions of higher education. […]

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Periscope for #highered and #hesm, Really? [ANALYSIS]

July 22nd, 2015 Karine Joly 12 Comments

To catch the ball, you got to play — and miss some If you are a digital professional working in higher education, you know that new platforms, websites and shiny objects come and go. You also know that a few stay and become major communication platforms (facebook, twitter, instagram, etc.) — in no time. That’s […]

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Anatomy of the Perfect #highered Email Pitch: @USC #SelfieClass News Release

May 5th, 2015 Karine Joly 8 Comments

Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]

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10 videos for 10 years of online videos in #highered marketing and communications

February 20th, 2015 Karine Joly 6 Comments

This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook – by a year. Now with a […]

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How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign

June 24th, 2014 Karine Joly 10 Comments

Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]

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Suffolk 365: An innovative integrated #hesm campaign to reach out to alums, students & more

February 24th, 2014 Karine Joly 2 Comments

We live in a world of multiple media, channels, audiences, goals, publishers and so on. Unfortunately, it’s very rare to find anything truly unique today – except maybe time, the time you can spend investing on your marketing and communication initiatives. This is probably the only thing that has NOT gone through the multiplication process […]

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A new job for your #highered school mascot?

February 20th, 2014 Karine Joly No Comments

Everybody is supposed to multitask now, right? And, it looks like university mascots might also be on this slippery slope… ;-) Has Marquette University started a movement? As reported by Joe Kuffner last month, Marquette University and its official mascot, Golden Eagle, scored big time in January by hand delivering letters of admissions to a […]

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Behind-the-Scene: Redesigned #highered Academic Program Pages at @wagnercollege

December 16th, 2013 Karine Joly No Comments

While prospective students have always seen the college experience as much more than the degree they get when they graduate, majors and academic areas of interest are an important part of the decision process for students — and their parents. That’s the reason why I tried to raise awareness around academic program pages earlier this […]

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