Video is a key digital content format for universities and colleges. It’s not easy. It’s not cheap and it requires a good amount of creativity to be successful. That’s why exploring with different techniques is so important. Bret Eckhardt, Multimedia Manager at the University of Connecticut, has recently worked on long-term timelapse videos for his […]
Archive for the ‘Video’ Category
Top #highered Holidays Cards – 2017 Edition
Looking for the 2019 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection, 2015 collection and 2016 collection.) This year again, I asked the readers of […]
12 Successful #HigherEd Videos
Video has become a key online format for higher ed institutions. With most social media platforms giving an organic boost to videos uploaded natively, some videos can reach thousands of viewers in no time. But, what does it take to make a successful video? Not easy to know. That’s why I asked the 12 higher […]
Top #highered Holiday Cards – 2016 Edition
Looking for the 2018 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection and 2015 collection.) This year again, I asked the readers of my weekly […]
Top 5 Virtual Reality Trends to Watch for #HigherEd
Trend Watching from The 2016 National Association of Broadcasters Convention If you’ve read my previous post about 360-degree videos in higher education, you might remember the tour from the Werth Family UConn Basketball Champions Center. This video was produced by Bret Eckhardt, Multimedia Manager at the University of Connecticut, I interviewed a few months ago […]
A 360 Overview of #HigherEd 360-Degree Videos
A New Age for Higher Ed Videos? As many higher ed marketers and communicators are getting ready for graduation day, I’m posting this extended and unedited version of my UB Column about 360-degree videos I wrote earlier this year and that you might have caught in the March 2016 issue of the magazine. I have […]
Top #highered Holiday Cards – 2015 Edition
Looking for the 2018 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection and 2014 collection.) This year again, I asked the readers of my weekly email newsletter […]
10 videos for 10 years of online videos in #highered marketing and communications
This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook – by a year. Now with a […]
How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign
Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
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